Link building is a big part of building any successful website. The links that are incorporated into your content and the sites that link back to you tell how credible your website is. The SEO space is filled with a variety of useful tools to establish how authorative your website is, including the awesome, new Moz Link Explorer tool. It’s shaking up the blogging world in particular, and we explain why…
The Introduction of The Moz Link Explorer Tool
The ability to keep up with DA scores is something that every website owner appreciates. Having the right tool is critical to get helpful data. The Open Site Explorer is one application that was created to provide websites with DA scores that can help with link building.
However, the legacy tool from Moz had various issues. For one, its index was too small. The way a DA tool works is that it crawls the web, capturing links and indexing them for the user. With OSE, you didn’t have that many links to pick from compared to other tools, which limited the options. There were also correlation problems with the domain authority. OSE failed at times to indicate a site’s performance on search engines.
For these reasons among several others, Moz updated to the Link Explorer. The new DA score tool fixes the issues experienced by website owners and gives better performance. So, what does Moz Link Explorer do differently and what does it mean for website owners?
What You Get with the New DA Score Tool
Moz has increased the indexing capabilities of the Moz Link Explorer. It scours billions of pages and collects copious amounts of links that users will find very useful. When you are trying to build backlinks for an online platform, credibility is everything. However, you also have to ensure that backlinks and links correspond with the niche and content of your site. To achieve this, website owners require a large directory of links from where they can pick.
Link Explorer has been designed to give updates every 24 hours, which is a great improvement from the Open Site Explorer. It would take a month or even more for the previous Moz tool to locate new links. Given that search engines like Google accomplish the same within hours, it is understandable why such a prolonged timeframe would be an inconvenience. With daily updates, website owners can get their DA scores every night. This allows them to keep up with the fast-paced nature of search engine optimisation. Additionally, you can see if your link building campaign is effective after a day because you will find out if the DA is up or down.
A majority of DA score tools lets users keep up with the links they have gained and the ones they have lost, but Moz’s old application didn’t offer this feature. The upgraded tool has fixed that. With this functionality, you can tell when other sites link to you and those that don’t anymore. This feature makes it possible for a website owner to improve outreach efforts. You can thank the sites that link to you and build a relationship that can be useful later.
Compared to OSE (which is no longer being updated), Moz Link Explorer is faster, has upgraded metrics, and includes new functions such as filters, charts and graphs. All the features that come with the link Explorer are bound to change how website owners evaluate Domain Authority for the better.