01
Domain diversity
The ratio of links to individual referring domains.
Link building since 2014
Backlinks that actually move the needle.
Get Blogged will help you grow your business through backlinking and link building. Our database of bloggers is full and ready to help you today.
Join the ultimate blogger outreach platform.
No minimum spends, no contracts, no hidden costs.
No minimum spends, no contracts, no hidden costs.
Why brands sign up
Reasons to join Get Blogged.
- Collaborate with 18,000+ trusted bloggers
- You're welcome whatever your company size
- Post unlimited blogging jobs for free
- Receive relevant proposals in minutes
- Free access to comprehensive metrics
- Straightforward and transparent fees
Link building 101
What is a link?
A hyperlink (or link) lets users travel from one webpage to another at the click of a mouse button. A link points to a specific location, usually a web address or URL. Links are an intrinsic feature of the Internet.
A link is made up of two parts: the URL of the page it will take the user to, and the clickable text on the source page, otherwise known as the anchor text. Viewed in HTML, a link looks like this:
<a href="https://getblogged.net/">Get Blogged</a>
Anchor text is important not only because it gives the user something to click on, but because the words help search engines understand what the target page is about, adding relevance. Ideally, links pointing to your site include your brand name or refer to your products. For example, if your company is called Awesome Shoes, you would want the anchor text on links to your site to include "Awesome Shoes" and to be relevant to the shoes you sell, such as "awesome sneakers".
Follow vs no-follow
What are no-follow links?
A no-follow link is a link that includes a relevancy tag in the HTML (highlighted yellow below). The tag tells search engines like Google to ignore that link and not count it as a vote of confidence for the page the link points to.
<a href="https://getblogged.net/" rel="nofollow">Get Blogged</a>
No-follow links may not be counted by search engines (a debated topic) and may not directly help your site rank higher, but they are still useful for traffic. Users can still click on them, and they keep your backlink profile looking natural.
Why links earn rankings
Why are links important?
Links coming into your website from other third-party sites are one of the most important factors deciding where your site appears in search results. Think of an incoming link as a vote of confidence in your site.
The more votes you have, the more authoritative you appear. The more authoritative you appear, the more likely search engines like Google will rank you highly, because an authoritative site is more likely to answer a searcher's question well, and Google wants to surface the best answers for its users. The higher you rank, the more clicks you attract from potential customers, and the more sales you make.
You might be tempted to go out and build lots and lots of links. The number matters, but quality matters more. Not all links are equal: a link from a quality, authoritative site is worth more than a link from a little-known, lower-quality website. In fact, building links on low-quality sites can actually drag your own site down. To grow the strength of your business and domain, invest in the right kind of backlinks.
The big picture
What is a backlink profile?
A backlink profile is the name given to all the links pointing to a website. There are several important factors to consider when reviewing the landscape of your profile.
These include:
02
Anchor text distribution
The mix of anchor text used across incoming links.
03
Follow vs no-follow
The ratio of follow to no-follow links.
04
Link-building methods
The variety of techniques used to earn links.
05
Sitewide links
The number of links coming from the same domain.
06
Geolocation of links
Where in the world the links are coming from.
07
Quality of links
The overall quality score for incoming links.
When you are link building, it can be tempting to go full steam ahead without considering the points above. But search engines like to see a natural-looking backlink profile, which means links to your site should be varied and not focus too much on any one element.
A natural backlink profile follows a Bayesian curve: a few lower-quality links, more medium-quality links, and fewer high-quality links. Lower-quality links should generally be avoided, and the highest-quality links should be harder to earn. The middle ground is where you want most of your links to land if the profile is to look natural.
It's a common mistake for link builders to focus only on websites with high metrics, for example Domain Authority 50+. If the majority of your back links came from this kind of site, it would be obvious to Google that you had been building links to manipulate page rankings.
A common question
How many links do I need?
Unfortunately there is no simple answer. There are a lot of elements to weigh up. To name a few:
- Your website niche
- How accessible your site is to search engines
- Other technical aspects of your site
- How much content is on your site
- How old your site is
- What keywords you want to target
- Where you currently rank for those keywords
- How many links you already have
- The overall quality of your backlink profile
And remember, you would need to check all of these for your competitors too, in order to evaluate where you need to make improvements to gain an edge over them.
How we earn the links
What is blogger outreach?
There are many benefits to undertaking blogger outreach: a lift in traffic and sales, the chance to distribute key messaging, the launch of new products, more visibility across social channels, positive connections with influencers and, of course, new links to your website. In basic terms, blogger outreach involves connecting with bloggers and partnering with them on mutually beneficial collaborations to hit your set targets.