Blogger outreach since 2014
Post your job in our marketplace for free. Everything you wanted to know about blogger outreach services, right here.
Why brands sign up
The basics
Simply put, blogger outreach is a branch of digital marketing that involves identifying and building relationships with online publishers and content creators to achieve a specific end result. The end result might be promoting a new product, distributing a press release, or building links to boost search engine rankings.
In practical terms, blogger outreach includes:
A carefully planned blogger outreach strategy can help you improve your search engine rankings, increase awareness of your brand, and ultimately increase your sales.
The upside
There are many benefits to collaborating with bloggers, from the obvious to the more subtle. Here are the most sought after.
Inbound links are a key factor in where a site appears in search engine results. Both the number and quality of links matter. It is common practice to partner with bloggers to produce engaging, relevant content that includes links back to your site.
Placing links on third-party sites can direct traffic to yours, which boosts engagement and sales. Traffic is also a key factor in search ranking.
Launching a new product or sharing important messaging? Blogger outreach can help you secure coverage on popular blogs in your niche and reach an audience you might otherwise miss.
Want to put your product or service in front of potential customers? Reviews and product-focused posts showcase your merchandise to a relevant audience.
Most bloggers are active on multiple platforms. Outreach unlocks amplification across their following on Twitter, TikTok, Facebook, Instagram and more.
Even short campaigns build long-term connections. Cultivate a network of engaged advocates who are ready to go when you kick off your next campaign.
Fair pricing
Each blogger has their own fee structure based on blog and social metrics, niche, experience, standing, and what deliverables you're looking for. We believe bloggers should be properly recompensed for their time and effort, so we recommend fair payment in return for work.
The minimum ranges below are based on Domain Authority. We typically suggest the following for collaborative blog posts:
You may wish to offer more or less depending on the complexity of the campaign. If the blogger is writing a post, styling and shooting unique photographs and sharing across their social channels, a competitive rate for that package is reasonable. If you use an outreach service, there may also be service fees to consider.
Pick the right format
There is a wide range of ways to collaborate with bloggers. Your brand, product or service will dictate which method is the most appropriate.
Suitable bloggers are sourced and briefed to create unique, engaging content for their readers focused on your brand, product or a relevant topic. Posts can include key messaging, brand mission and unique selling points alongside links to your site.
Bloggers are invited to take part in relevant, fun activities and briefed to write about them on their blog and share on their social channels. The best experiences relate back to your brand or niche.
Products or services are given free of charge to bloggers and they are briefed to produce honest, engaging reviews detailing their opinions and experiences, with shares on social media showcasing it to their audience.
Bloggers host a giveaway on their blog with terms and prize you supply. Hosts often include links to your site and share the competition socially to boost participation.
Bloggers are invited to be educated in brand-relevant subjects at in-person or virtual events: a talk, a workshop, a launch. Events work best when there is a relevant activity, refreshments, goodie bags and follow-up information.
Our edge
We already have great relationships with 18,000+ genuine, high-quality bloggers and website owners, so you don't need to tackle the complicated and onerous task of cold outreach.
Join freeWe provide as much or as little support as you need at every step. Brand new to outreach and want a guide? No problem. Been doing this for years and just want to crack on? That's fine too.
Join freeOur self-service dashboard makes it easy to manage every aspect of your campaign in one place. Forget sprawling spreadsheets and endless email threads.
Join freeThere's no minimum or maximum order value. Whether you want to secure one link or one thousand, we've got you.
Join free
Self-service
It's totally free to create a job in the Get Blogged Marketplace and receive unlimited responses from our bloggers. Just detail what you're looking for (DA30+ UK beauty bloggers to publish a guest post, just for example) and you'll receive proposals from our creators explaining how they can help you, with their best fees. Select the bloggers you'd like to work with and they'll get started straight away. We take just a 20% fee on any work commissioned via the platform.
Choosing bloggers
Many elements come into play when picking bloggers to collaborate with, mostly determined by your goals. Relevancy is key. Make sure any bloggers you work with have an interest in your niche, and ideally have published on similar topics before. If you wish to build links to your site, look at domain authority or trust flow. If you're chasing traffic, look at traffic and social following. Below are the most commonly reviewed metrics.
Developed by Moz.com, Domain Authority (DA) has served for years as a predictive measure of ranking ability. Scored out of 100, with higher scores indicating a higher likelihood of ranking in the top positions of the search results pages.
Read the full guide ?Also from Moz.com, Spam Score determines the quality of a domain by comparing it to domains that have been penalised or banned by Google. 1%–30% is low, 31%–60% medium, 61%–100% high.
Read the full guide ?Trust Flow is a trademarked Majestic.com metric for the quality of a website based on the quality of its backlinks, weighted by clicks from a seed set of trusted sites to a given URL or Domain.
Read the full guide ?Citation Flow predicts the quality of a website based on its popularity, that is, the number of links pointing to it. Every link has a Citation Flow value between 0 and 100. Higher numbers indicate more link equity passed on.
Read the full guide ?Semrush.com Authority Score measures overall site quality and SEO performance based on quality, popularity and backlink signals. Scored 0–100, with higher being more authoritative.
Read the full guide ?Semrush Traffic is an estimated count of visits, unique visitors, page visits and other engagement metrics for a domain. It is considered a market-intelligence and competitive-research tool, drawing on machine-learning and trusted data providers.
Read the full guide ?Domain Rating (DR) from Ahrefs.com determines how authoritative a domain is based on its backlinks. DR takes into account both the quantity and quality of links pointing to a domain.
Read the full guide ?Google Analytics is a free web analytics tool that tracks and reports a complete view of website interaction: traffic, user experience, behaviour, device data, content engagement and audience demographics.
Read the full guide ?Each social platform offers an amplification network you can leverage to promote content. Different platforms suit different formats and audiences, so it's important to pick the appropriate one for your business, product and target.
The playbook
Blogger outreach can be broken down into three core stages: sourcing, contacting and reporting. We add a fourth: keeping in touch.
This stage takes the most time. Unless you use a service, expect hours of manual searching. Use search engines ("UK Food Bloggers", "Mummy Bloggers"), social hashtags (#blogger, #lifestyleblogger), top-100 lists, and word-of-mouth recommendations from bloggers you already work with.
Collect names, emails and niches in a sheet as you research. Write a brief intro email outlining who you are, what you do and what your campaign is about. Tell them what you're looking for and what they get in return. Follow up once or twice if there's no reply within 7–10 days, but don't go past three emails.
Once posts go live, record them. Add to your tracker so everything is in one place. Measure success against the goals you set at the start: links built, traffic earned, social engagement.
Not technically part of your campaign, but worth the effort. Keep in touch with the bloggers you collaborated with so the next campaign starts warm. An opt-in newsletter is a simple way to keep them updated.
DIY or done-for-you
For blogger outreach to be done well and at high success rates you need to dedicate time and resources to the four stages above. If you're worried you don't have the bandwidth, that's where outreach services come in. Here are the pros and cons.
Stay compliant
If you choose to collaborate with bloggers, it's important to understand the legalities of online advertising. In the UK, look at the regulations put in place by the Advertising Standards Authority, which lays down rules for advertisers, agencies and media owners.
The ASA states that if a blogger or social media influencer is given anything (payment, product, etc.) in return for coverage, then a disclaimer must be used so their audience are aware. We strongly recommend you take the time to fully understand the requirements.
In other countries there are different regulatory bodies and different regulations. Be sure to do your research to avoid issues down the line.
Due diligence
Carrying out your due diligence before you decide who to work with is essential. If you're new to the process, the factors to consider can feel overwhelming. Knowing what to look for makes the call easier.
