65 Blogger Campaign Topics For January & February 2022 [+ Free Editable Marketing Events Calendar]

Here we have brainstormed 65 popular new year topics that you could base your campaigns around to spark some December / January campaign planning creativity.
Lucy

Lucy

65 Blogger Campaign Topics For January & February 2022 [+ Free Editable Marketing Events Calendar]

For many, the festive period equals relaxing, having fun and spending time with friends and family whilst you celebrate the year ending. For some, it also means reflecting and resetting; using the time to set your personal and business goals for 2022.

Bloggers and influencers can help you launch new products and services, spread the word about your brand, help increase your sales and reach engaged audiences in your niche that you otherwise might not have connected with.

But, even though we know we can work with content creators, we realise that it’s hard to plan campaigns time after time, continually resonating with bloggers and their niche audiences. So, that’s where our expertise comes in handy – in fact, it’s what we love to do the most!

Here we have brainstormed 65 popular new year topics that you could base your campaigns around to spark some December / January campaign planning creativity.

As you drill down the list, see which topics trigger some inspiration and resonate with your plans for 2022. We recommend picking a few key topics that match your brand well and then fleshing them out into more solid campaign ideas. Of course, if you get stuck, we’re always on hand to offer thoughts and advice!

  1. New Year’s resolutions
  2. Physical wellness 
  3. Mental wellness
  4. Meditation & mindfulness
  5. Fitness
  6. Supplements
  7. Healthy eating
  8. Detoxing
  9. Tee-totalism
  10. Veganism and vegetarianism
  11. Body positivity
  12. Beauty regime & skincare
  13. Enhanced appearance (think teeth-whitening for example)
  14. Diaries
  15. Journals
  16. Scrapbooking
  17. Crafting
  18. Calendars
  19. Inspirational quotes
  20. Goal setting
  21. Values
  22. Bucket list
  23. Saving money
  24. Finances
  25. Spending less
  26. January sales
  27. Impulse buys
  28. New wardrobe / style
  29. New haircut / colour
  30. Trends reflections
  31. Trends to look forward to
  32. New job
  33. Work goals
  34. Business goals
  35. Start a business / side-hustle
  36. Side-hustle goals
  37. Skill-up
  38. Reading list
  39. Earn more money
  40. Decluttering
  41. Decor refresh
  42. Home improvement
  43. Garden planning
  44. Interior goals
  45. Planting
  46. Eco-friendly lifestyle
  47. Sustainable hacks
  48. Kindness
  49. Charity
  50. Fundraising
  51. Dating
  52. Valentine’s day
  53. Galentine’s day
  54. Divorce
  55. Family planning
  56. New baby
  57. Engagement
  58. Marriage
  59. Wedding planning
  60. Milestone birthday
  61. Back to school / college /uni
  62. Travel
  63. Holidays
  64. Reflections of the past year
  65. Chinese New Year (The year of the tiger)

5 fun ways to work with bloggers and influencers

  • Commission bloggers to help promote your January sales on their blog and socials
  • Dish out your special coupon codes to bloggers to share with their audiences
  • Build an army of affiliates to help you advertise your brand, build engagement and increase your sales
  • Form a group of loyal brand ambassadors to repeatedly promote your new offerings
  • Run a competition to create buzz around your products and services. Commission bloggers to help gain entries.

Get your free marketing events calendar

We’ve created a free, year-long marketing events calendar that is updated yearly so it’s ready for your campaign planning. Click here to get yours.

Get your free marketing events calendar for 2022

So there you have it, some fresh campaign topics to spark fresh ideas for content creator marketing campaigns in January and February. As we mentioned before, if you get a creativity block and need a fresh perspective, give us a shout and we’ll be glad to help.

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