What is DA?

Domain authority is a metric developed by Moz.com that gives an indication of how a site is likely to perform in search engines, compared to similar sites ranking in its niche.

It’s commonly used by brands that are doing blogger outreach to help identify sites that would be valuable to acquire a link from.

A site with a strong backlink profile and good search engine rankings will typically have links from sites with a wide variety of domain authority scores.

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