Blogging is a growing business and as such it is important to stand out from the crowd. The founding team at Get Blogged are all Bloggers, and have each contributed a tip. Here are five of the biggest blogging mistakes Bloggers make, and how to avoid them.
Blogging Mistakes #1: Not Proofreading Before Posting
For a blog to be successful, you need to develop and maintain a good readership. Bad writing is one of the quickest ways to lose your followers. Even if you have the best content in the blogosphere; spelling, grammar and formatting errors will prevent people from reading your posts. To avoid this, always check your articles for blogging mistakes before posting. If you struggle with proofreading consider using an online service, or at least ask a friend with a good grasp of the English Language to read it first.
Blogging Mistake #2: Not Having A Clear Theme
Once you have developed a loyal readership, you need to ensure that you keep your posts relevant to them. Although some content development is to be expected, if you start your blog with posts exclusively about home décor and then suddenly deviate into posts about investing in the stock market you may lose many of your followers.
Having a clear idea of what your blog is about will ensure that your content finds the right people. Try to find a theme that you are passionate about as that will resonate in your writing and make it more captivating.
Blogging Mistake #3: Not Putting Quality First
It can be tempting to publish as many blog posts as you can as quickly as you can, but it is important to make sure you maintain a high quality. Social media is a great way of connecting with your readers on a daily basis. This means you don’t have to publish blog posts that are not up to scratch.
If you are in the mood to speed-write five articles in one sitting go ahead, but save them to your computer and come back and edit them a few times before posting. Writing posts ahead of time is a great way to avoid the next mistake too.
Blogging Mistake #4: Not Being Consistent
Whilst it is important to make sure your blog posts are high quality, posting infrequently will lead to your readership shrinking. Make a timetable and stick to it to avoid inconsistency. Have one or two days a week in which you always upload a new post. This will ensure that your readers regularly click through to your blog. Try to save one or two general posts so that you still have something to publish when writers block hits.
Blogging Mistake #5: Not Connecting With Your Readers
Loyal readers will only stay loyal if they feel appreciated. Try to answer as many comments as you can, both on your blog itself and on social media. Use social media to promote your new and old posts directly to your followers. Sensitively use current events and news stories to repost links to relevant previous posts for newer readers who might not have seen them before. Remember that you represent your blog and stay polite at all times.